Serigraph is a G7 Master Qualified facility. What does this mean?
What is G7?
G7 is an industry-leading set of specifications for achieving gray balance and neutral tone curves. It is the driving force for achieving visual similarity across all print processes. Simply, it is a universal calibration methodology that brands, buyers and creatives seek out to ensure the integrity of their brands.
The Benefits of G7
Brands, Buyers & Creatives use qualified G7 suppliers because…
Consistency
Color is an important part of why people embrace (or reject) a brand
Color greatly contributes to perceived value of quality
Color and color quality enhance consumers’ experience with the product and add to its public reputation
Color is one of the most emotional attributes of a brand
Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty
Efficiency
Reduced design times, faster turnaround as design occurs internally rather than on press
Reduced cost of proofing and shipping prior to print
Reduced need for on-site press checks, travel and other tasks based on visual approval methods
Reduced waste and make-ready time during press runs
Higher consistency in reprints
Communication
Data exchange for purchasing and print buyers to assess supply chain performance
Clear expectations for supply chain partners regarding acceptable work
Overall increase in consistency, efficiency and savings
